#WWM001_MEN is a collection that values robotic efficiency. Menswear pieces possess a sporty outlook– collared shirts are filled with technical details and cutouts, track pants are constructed with side-slits, and back pockets are constructed with invisible zippers. They come as part of a lifestyle where men have a utilitarian and functional approach.
This no-nonsense approach also bleeds into active performance territory, which includes a tech fabric bomber jacket, mesh shirt, shorts and pants. The outlook is dark and edgy, with a colour palette that is predominantly black, grey and navy blue for a tough-love aesthetic.
WWM also offers men fluidity and comfort for the agile man. Pieces are made with a nylon geometric line print and sharp contrasting colours such as violets, baby blue and aqua. They lend the collection a vibrant and energetic quality, full of movement and active engagement for the men who live in the ruthless urban jungle.
In keeping with this young and youthful edge, WWM has also designed a selection of black t-shirts with graphic elements. These graphics play with design details such as the WWM logo and pop-art. These pieces are made with stretch, lightweight cotton for maximum comfort and accessibility.