As we work and play in our modern society, we become curious about how it functions. We enter an immaculate environment and create playfully hacked versions of everyday objects with an exceptional twist.

Refined Utility. Utilitarian advances with a prevailing twist as functional style takes a minimalist direction.

The lines between formal and casual aesthetics become blurred, producing modern silhouettes with a military precise, considered feel.

Tailored utility is informed by deepened core colours, cool wintry camou, hand illustrated graphics, sartorial textures and functional detailing. Classic details are combined with a laidback, grunge attitude to inspire casual styling.

The minimal utilitarian updates his wardrobe with contemporary formal-casual styles, including new takes on classic menswear staples.

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